​Khaby Lame, the world’s most-followed TikToker, has reportedly struck a historic deal to sell his primary company, "Step Distinctive Limited," to the U.S.-listed firm "Rich Sparkle Holdings." The transaction is estimated to be valued between $900 million and $975 million and was reportedly conducted entirely through a stock-for-stock swap rather than a direct cash payment. ​Clarification & Analysis ​While this news is circulating in some circles, it is important to […]

​The Moroccan automotive market is undergoing a radical transformation. The long-standing dominance of European brands is facing an unprecedented challenge from the East. Leading this significant "Chinese surge" is BYD, a brand that has swiftly managed to flip the competitive script and disrupt major traditional players in the Kingdom. ​Record Numbers in Record Time ​The rise of Chinese automakers is no longer a prediction; it is a reality confirmed by […]

​In a move reflecting the strong bond between the national carrier and national sports, Royal Air Maroc (RAM) has inaugurated a new era of promoting the Kingdom. The "Lions" plane touched down on its first flight to the French capital, Paris, adorned in an exceptional livery celebrating the stars of the Moroccan National Team. ​An Aerial Masterpiece Touring the World The aircraft, a Boeing 737 MAX 8 with the registration […]